Privacy Policy

At Yumsu® Noodles, we are committed to protecting your privacy. This policy explains how we handle the information we learn about you when you visit our website or make a purchase from us.

Information We Collect

We collect certain information about you in order for you to enjoy and make the most of our website. The information we collect depends on how you use our services.

Account Registration

If you register for an account with us, we collect your name, email address, phone number, and mailing address. This allows us to create and manage your account.

Ordering Products

When you place an order, we collect your name, billing/shipping address, phone number, email address, and payment information to process your transaction and fulfill your purchase.

Contact Forms

If you contact us via email or our contact form, we collect your name, email address, and any other information you choose to provide to respond to your questions and comments.

Surveys & Promotions

Occasionally we conduct surveys or promotions that ask for information like your name, email address, and opinions on our products and services. Participation is optional.

Using Our Website

As you navigate our website, we automatically collect information through cookies and other technologies about your visit including pages you view, links you click, your IP address, and general location information.

How We Use Information

We use the information we collect for legitimate business purposes including:

  • Processing orders and managing your account
  • Improving our products, services, and website
  • Responding to your questions and comments
  • Sending product updates, newsletters, offers, surveys and other promotional materials if you opt-in
  • Complying with legal obligations

When We Disclose Information

We do not sell your personal information. We only disclose it with service providers to fulfill business purposes like:

  • Financial institutions that process payments
  • Shipping companies that deliver orders
  • Marketing platforms that send emails and surveys (with your consent)
  • Data analytics companies that help us understand our website traffic

These companies only have access to the information needed to perform their business purpose and must protect the data consistent with this policy.

We may also be required to disclose personal information to respond to law enforcement requests, court orders, and legal processes. We will share such information when necessary to comply with applicable laws, regulations, or legal processes.

Your Choices & Rights

You have certain rights and choices about your personal information. These include:

Accessing/Updating Information

You may request access to or changes/updates to your personal data in our records at any time by contacting our privacy team.

Opting Out of Marketing

You can opt-out of receiving marketing emails and newsletters from us by clicking “unsubscribe” in any promotional email or changing your preferences in your account.

Revoking Consent

You can revoke your consent to our collection, use or sharing of your personal data at any time by contacting us. This will not affect past disclosures.

Right to Erasure

You have a right to request deletion of your personal data by contacting our privacy team. We will assess if retention is necessary for our legitimate business purposes.

Right to Object

You have the right to object to our use of your personal data for direct marketing or any processing based on legitimate interest. We will cease such processing unless we have compelling reasons to continue which outweigh your interests and rights.

Data Retention

We retain your personal information as long as needed to provide our products and services and to comply with contractual and legal obligations. We may also keep some data for statistical purposes but will anonymize any information that can directly identify you.

Transferring Personal Data

Yumsu® Noodles is based in the United Kingdom. If you are located outside the UK, be aware your data will be transferred to our UK servers and processed according to UK law.

Keeping Information Secure

We employ technical and organizational security measures such as encryption, access controls, and data backup systems to safeguard your information. However, no system can be completely secure. We assess these measures regularly to ensure they remain state of the art.

Children’s Privacy

Our website and products are not intended for use by anyone under 16 years old. We do not knowingly collect or solicit personal data about or direct any online services to children under 16. If you are under 16, please do not provide us with any personal information. If you believe we may have incorrectly collected such data, contact our privacy team so we can promptly delete it.

Cookies and Other Website Technologies

Our website uses automatically collected information and other technologies like cookies, pixel tags, and local storage to provide and improve our services. This includes:

Cookies

Cookies are small text files stored by your browser that help websites remember things like site preferences. We use cookies to identify your session and enhance your user experience. You can disable cookies in your browser settings but the website may not function properly without them.

Pixel Tags/Web Beacons

These tiny tracking technologies allow us to know information like the number of visitors to our website and what pages and links are popular. We use the data to improve user experience and site performance.

Local Storage

Local storage like HTML5 and Flash allow website and apps to store data on your browser for record keeping purposes. Third parties may also set cookies and local storage. You can disable storage in your browser settings but it may affect website functionality.

External Sites

Our website may contain links to third party sites. Since we do not control those sites, we are not responsible for their privacy practices. We encourage you to read the privacy policies of all websites you visit.

Changes to this Policy

We may update this policy as needed to reflect changes to data practices. The updated version will be posted on this page with an updated effective date. For material revisions, we may also provide notice to registered users by email.

Contacting Our Privacy Team

If you have any questions or concerns about this privacy policy, your data, or your rights, please email us at [email protected] or write to:

Yumsu Noodles Privacy Team
123 Noodle Lane
London N1 1YUM
United Kingdom

Please allow us up to 30 days to respond to privacy inquiries and data access or correction requests.

Lodging a Complaint with Regulators

If you feel we have violated any part of this privacy policy or data protection laws, you may lodge a complaint with your local data protection authority.

Effective Date: 1 January 2023

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